2008: He broke his previous world record by staying immersed in ice for 1 hour, 13 minutes and 48 seconds at Guinness World Records 2008. The night before, he performed the feat on the Today Show.
2009: In February Hof reached the top of Mount Kilimanjaro in his shorts within two days. Hof completed a full marathon (42.195 kilometres (26.219 mi)), above the arctic circle in Finland, in temperatures close to −20 °C (−4 °F). Dressed in nothing but shorts, Hof finished in 5 hours and 25 minutes. The challenge was filmed by Firecrackerfilms, who make productions for BBC, Channel 4 and National Geographic.